I gotta wonder about Netflix's claims to be uncovering some amazing gems in their data pointing to a House of Cards
/Fincher/Spacey connection, or now some kind of concordance between the Wachowskis and JMS.
What does Netflix do, call these people up and tell them they have to work together? Wouldn't it be more likely that the creative folks would be the ones to initiate the relationship and then go to Netflix with their idea, which then conveniently discovers that their data validates this relationship?
Does Netflix really have the clout to play Hollywood matchmaker? After the fact PR spin is so much less work.
Which is not to say the collaborations won't work, but that's probably more to do with the creative freedom of not having to chase a mass market for an ad-supported medium or please theater owners by putting butts in seats. HBO's been doing the same thing for years, without the benefit of Big Data.
Or they're using data from DVD rentals in these decisions. In cases where they can't get streaming rights, that's a legit stand-in to judge demand. It's not at all far-fetched that the -ski's are very popular with Netflix customers as a whole. Early tech adopters = sci fi fans.
Sarandos' direct quote just says "their incredible creations are favorites of Netflix members globally." Could include DVDs.
The TechCrunch writer is the one who said "With Sense8, Netflix Chief Content Officer Ted Sarandos explained that the Wachowskis and Straczynski are some of the most popular content creators on the Netflix Instant platform." The press release doesn't actually say that
(although I'm sure Netflix is happy to see it interpreted that way, which is why the press release takes no pains to clarify the point.)