Yeah, Roddenberry was every bit as much of a money grubber as Abrams is.
Roddenberry was probably more primarily motivated by the possibility of financial success in his attempts and approaches to bringing Star Trek
back under his control than Abrams has been on the worst day of his life. Sorry to be the one to break that to you.
may not have changed that much, but Kha-a-a-a-a-a-n! has.