But that's dealing with a name professional who was selling
something related to their IP via a commercial website. That's bound to set the alarm bells flashing in their legal departments.
Anyway, as I said, I don't think we're disagreeing in principle, maybe just on some particulars.
My company (a fairly large one) is pretty tolerant of knockoffs of our key IPs until those start making money or they get in the way of our products being seen or otherwise infringe on our trademarks. Heck, I just had to have our legal department get 39 infringing products smacked off a particular marketplace because they were making one of our official products more difficult to find, even if they weren't making money for the people behind them. That's how the entertainment business works.