Mr Awe wrote:
^ Seriously, he gives it that title and of course are going to be looking for that and talking about!
But that's assuming that he
gave it that title, and that may very well be untrue. A lot of the time, it's the editors or publishers who give a book a different title than the author wanted because they think it'll sell better. I've had that happen to me a couple of times myself, though at least I've been consulted in selecting a new title. But I've heard of cases where authors were saddled with more sensationalist or misleading titles than they wanted, especially in nonfiction.
Fair to a point. However, even if he didn't give it that title, it still has that title. Consequently, the reaction is predictable.