This may be something new.
A broadband only channel
Participant Media on Wednesday announced the name of its upcoming cable network targeting millennials: pivot. The network, forged from Participant Media's purchase of The Documentary Channel and acquisition of the distribution assets of Halogen TV from The Inspiration Networks, will launch in 40 million households on Aug. 1.
The network is embracing a nontraditional distribution model, rolling out across over-the-top platforms as well as conventional satellite (and presumably cable) systems. If subscribers don't receive the network via cable subscriptions, they can buy it over the web a la Netflix for a fee paid directly to Pivot (no fee structure was disclosed at the announcement).
Very interesting and it may or may no be a business model in the future for niche programming.