Yeah, Hasbro did pretty much kill off the "Farmboy Luke in soft goods" concept after the 2004 VOTC figure came out to very mixed and unflattering reviews. The plastic figure himself looks very good for one that was designed almost a decade ago, but that baggy fabric tunic just never looks right.
They tried. I'll give them ample credit and a salute for trying to put out a definitive Tatooine Luke on a classic Kenner cardback, but soft goods are just a minefield. One of the few figures that looks great in a soft goods cloak is the 2011 Vintage Collection Fi-Ek Sirch, the Nikto Jedi from Episode II.