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Old March 26 2013, 08:45 PM   #17
Location: New York City
TVGN additional info

C.E. Evans wrote: View Post
Not if Lionsgate, who still owns the other half, doesn't want to rebrand it.
more info on the CBS purchase of 50% of TVGN
The deal is expected to close sometime next week. Coincidentally, a rebranding effort that will eliminate the last vestiges of the channel's origins as an interactive program guide is planned for late March. The new moniker, TVGN, is of a piece with a longstanding tradition wherein a cable network dumps its established brand for a more generic cluster of initials (see also: AMC, ID, TLC).
Per SNL Kagan estimates, the channel doesn't carry a lot of weight with operators, scratching out an average carriage fee of just 3 cents per subscriber per month.
earlier this month, CBS CEO Les Moonves allowed that while he was interested in bolstering his portfolio with a cable property
"Would we like a general entertainment cable network? Sure, we would," Moonves said. "Do I think we could run it extremely well? Of course we could. We have a great deal of production, we have a great deal of expertise in that. Could CBS 2 be far more effective than a number of cable channels that are currently out there now? Absolutely. But I think the last thing the cable operators want is another general entertainment channel from us."
So CBS has plans for this cable network with carriage in 81 million homes. Since CBS owns subscription pay television (Showtime) is a premium channel and
Spike is available in 98.7 million American homes.
source and has it's niche and that's not friendly for Trek's younger audiences.

the other network CBS purchased the majority stake in
AXS is in 40 million households.
Only 40 million...then TVGN is obviously a contender for a serious rebranding.
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