^ The story which was Berman and Piller's decision to go with. New TNG was for paying customers. They needed to develop movies that people would want to PAY to see over and over. They failed to sell TNG to audiences.
I'm sure we've all seen this. My point is, with movies you have to sell them to the audience. With a franchise movie like Trek you have to make it as appealing to fans and general audiences alike. Rewatch value in theaters and people telling family and friends to go see a certain movie is how movies can be sucessful. INS takes for granted audience tastes and presumes everybody will like and go see the film multiple times because TNG was a breakout tv show and popular. Generations made the same presumption as INS in my opinion. FC and NEM try there damnedest to appeal to the masses and make as much money as possible. FC succeeded while NEM floundered.