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Old March 23 2013, 12:29 AM   #6
Danger Ace
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Re: Strange New Worlds

Christopher wrote: View Post
Sounds like what they call a loss leader, IIRC -- something that costs the company money, but supports/promotes other things that turn a profit.
Exactly. I know it's old-school promotions, however, as Relayer1 pointed out, the eBook angle would, I think, reduce the cost considerably.

Which is appopriate, I guess, since that's the same kind of thinking that kept TOS on the air for three seasons -- the network lost money on the show, but its parent company RCA cleaned up from all the color TV sets people were buying to watch Star Trek on.
Well, that's kind of overstating it a bit (a lot actually).
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