I guess we'll see. I know if I were running a Trek figure line that I wouldn't limit it to just content from the new film. I'd include superior resculpts of 2009 movie figures as well as Prime timeline characters stretching all the way back to TOS to give the line an astounding amount of variety and appeal to far, far more people than just those who will be seeing the new film in a couple of months.
I'd release a collection that would include characters as wildly different as Benedict Cumberbatch, Sally Kellerman and Admiral Forrest, but then that's just me. I like my figure lines to be wide and eclectic so they remain fresh and interesting.