Honestly, it's bordering on insulting whenever they call the audience (especially members of my generation) "dumb" or "ADD" (which by the way is actually known as "ADHD-I", it hasn't been known as "ADD" since 1994).
It's just as insulting to call those who are picky about their movies "snobs" or "elitist". Really, if JJ fans want to keep things civil, they have to realize it's a two-way street. Just because we don't see things the same way doesn't mean we're out of touch eggheads. I'm sorry to admit I'm a film school graduate. Sue me.
In my experience, it's the "snobs" who tend to take the turn down that street first.