It does subvert the original concept of kickstarter, doesn't it? It's not really fair for Hollywood insiders to start horning in, when they have the immense advantage of a known brand name that can attract this kind of feeding frenzy.
But it works so well that other insiders are going to follow suit. It's a great PR vehicle and probably goes a long ways towards convincing the suits to take your project seriously. The fans are being used as leverage for traditional Hollywood dealmaking, and in that way, yeah it kinda stinks.
So I don't plan to invest a penny in any of this. Well not until Zachary Quinto asks me to.