Trek 09 did badly in Germany. The TNG movies did better in Germany which indicates to me that TOS was simply not popular there whereas TNG was.
The movie 'Battleship' starring Rihanna even did better in Germany than Trek 09. Infact Battleship nearly doubled Trek 09s overseas $ !!!
The international trailers need to emphasise the action and pretend it isn't Star Trek because non English speaking countries (except Germany) can't stand Star Trek !