They're not paying for physical pages.
This was an online comic... Check on that for me?
People still preordered it, but shops didn't preorder thousands of copies.
No trees were earmarked for this project.
IN the nineties, most oft he best selling comics sold over a million issues (in response to about a million preorders) which means that back then the cancellation threshold was set a hell of a lot higher then than it is now.
Comic books have quadrupled in cover price since 1990.