Paramount will continually produce Star Trek
movies for the foreseeable future. The movie biz has become centered around tentpole franchises, and thanks to Abrams, Star Trek
is securely situated as a success in that category.
There really aren't a lot of franchises out there, and it's an expensive risk to try to create a new one (ie, John Carter
), so nobody is going to discard one wantonly. Some franchises like Harry Potter
have an end date (they are going to stop after they stretch The Hobbit
till it squeaks, right?) So an open-ended franchise is the best kind of all. Star Trek, Star Wars
, James Bond and The Avengers
are all golden names in Hollywood.