So you're interested in Trek merchandizing more than great stories?
I'm including getting STNG-R into stores...a huge undertaking and incredibly worthwhile. This has led to ENT getting the 1080p treatment, and likely other shows. Even if ST09 accomplished only that it would be a success.
ST09 is a great story, its the only ST movie to be nominated for a Writer's Guild Award, Nebula(Bradbury Award), Saturn, Hugo. It wouldn't have been nominated for its writing
if it wasn't any good.
JJAbrams and CO have produced and written some excellent series on TV in the genre (Fringe, Lost, Person of Interest), so the track record is very good. Nothing would lead me to believe their ST TV show would be otherwise.