Today from the president of CBS tv.
He added, “But we hit a tipping point this year, which is why in the fall numbers were tough to read … some of our hit programs literally are only watched 60 percent now live.”
What about in 4 years from now?
Why should a show like Trek be on linear TV at all in the US since it has an audience that will search it out?
CBS CEO Leslie Moonves is lobbying for advertisers to move to payment for live ratings plus 7 days (C7), versus the live ratings plus 3 days (C3) that they currenly pay for, according to The Hollywood Reporter.