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Old March 5 2013, 02:20 AM   #98
CorporalCaptain
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Re: What sunk the TNG movie franchise: Insurrection or Nemesis?

Psion wrote: View Post
CorporalCaptain wrote: View Post
mos6507 wrote: View Post
I mean, there was a reason those guys were chosen to write Trek in the first place. It was because they write popcorn fluff movies that make tons of money for films that get, at best, grudgingly lukewarm reviews.
The 7.9/10 average rating that Star Trek (2009) gets from the Top Critics at Rotten Tomatoes is better than "grudgingly lukewarm" [http://www.rottentomatoes.com/m/star_trek_11/]. Further, if not all of them rated it the exactly same, then at least one of them thought it was even better than that.

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Thanks, but what's there doesn't exactly shed any light on anything, does it. The article there cites only home page links to Exhibitor Relations and EDI for where its data comes from. No answers.
No problem. A little more Googling gets us to the CinemaScore website which has the following information on the "About Us" page:
CinemaScore is the industry leader in measuring movie appeal. We provide unbiased measurement of audience response that helps gauge movie appeal and success by polling movie audiences on opening night for their reaction to the latest major movie releases.
In 1978, CinemaScore was born when its founders saw a need for theatre audiences to have a "public voice" for their opinions about movie appeal. Professional movie critics often dominate public conversations in the news about movies; while movie critics' interpretations are interesting and helpful, their reviews often emphasize a movie's meaning, not whether the movie appealed to live audiences. And while a movie critic only provides a single perspective on a movie, a statistically robust sample of a national audience offers a broader and more varied point of view.
CinemaScore's movie research brings the opinions of theatre audiences into the public arena. On opening night around the country, CinemaScore polls moviegoers for their opinions on new movie releases. Audience members fill out ballot cards right at the theatre, grading a movie A to F and providing demographic information. CinemaScore uses this direct balloting approach to establish a movie's grade—its overall "CinemaScore."
With such a wide variety of entertainment options available and so many different ways to watch movies today, the need for a "movie-quality benchmark" is greater than ever. CinemaScore helps moviegoers make better choices about what movies to watch—people can more easily find the on-screen stories that appeal to them, as well as spend more quality time with family and friends. After providing reliable, audience-generated movie reviews for over 34 years, CinemaScore has earned the respect of Hollywood studios and news organizations—including the New York Times, the Los Angeles Times, the Wall Street Journal, and the Hollywood Reporter—as well as moviegoers worldwide.
OK. Thanks for that. That is more helpful.

It still doesn't answer the basic question I had, though, which is why did the quote from boxofficeguru.com grammatically say that it was the fans that gave it an A-. It's a poorly written sentence, then.

It should just simply say that the CinemaScore was A-, and leave it at that, if that's what they meant.

Any inference about what fans thought is, in that case, totally unsupported by the data.
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