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Fans were pleased as those polled by CinemaScore.com gave it an encouraging A-.
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What does this even mean? What's the science behind this statement?
Is it referring to a scientific poll of the general audience who saw the film, and then is that A- an amalgamation of the grades assigned by those polled who self-identified as Star Trek fans? If that's what it was, then what was the grade assigned by everybody else?
Or what?
Link, please?