And don't get me started about the crapfest that is JJ Trek. Not a single frame or idea worth a damn as he shit all over TOS.
If a work is altered that much, why even pretend that it is the "same" thing? (Because it's an alternate universe!
) Why not give the characters all new names and the work a title of its own? This goes for many of the spin-off TV series.
The answer? Franchise. Stamp "STAR TREK" on it, and there's a built-in audience that will gobble it up, no matter how bad it is.