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Old March 2 2013, 07:13 AM   #18
Therin of Andor
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Re: Barnes & Noble Reducing Orders of New Trek Books?

E-DUB wrote: View Post
Maybe we should demand "equal space" with the SW crowd. Anybody know any of those "flash mob" folks?
In the weeks before "Star Trek" (2009) premiered, I posted several pics here of the situation in several Sydney, Melbourne and Brisbane bookshops (both specialist SF and general).

"Star Wars" shelfstock was reduced and "Star Trek" shelfstock increased. In several places, amounts were reversed. Simon & Schuster Australia even started air-freighting ST titles - and absorbed the extra costs - rather than previous dependence on sea-freighted supplies.

A few months later, "Doctor Who", "Twilight" and "Star Wars" clawed back some space.

Marketing is cyclic. I expect ST to build again soon. "Star Wars" may dwindle yet again, but it'll be back, with the announced of an eventual new movie installment.


Galaxy Bookshop, August 2009 by Therin of Andor, on Flickr
(There was also a giant stack of the then-new novelization at the friont entrance!)
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