I came across this article on BBC News, about changing trends in alcohol consumption in Australia, which contains some hilarious reinforcement of stereotypes, the best paragraph being:
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Taking time off booze has become so popular that enterprising charities have jumped on the bandwagon. Instead of skydiving or running a marathon to raise money for a good cause, Australians can now be sponsored to stay sober for a month.
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http://www.bbc.co.uk/news/magazine-21586892