I thought they (Abrams, Orci & Kurtzman) did an incredible amount of work trying to make this accessible to not only general audiences but to those who take things like canon seriously, they tried to move forward without leaving those folks behind.
What they did is equivalent to putting a label of a very expensive wine (Star Trek) on a bottle of a very cheap and tasteless wine (2009 film) and selling that to the people.
Star Trek was a cultural icon and recognized by many long before Abrams. He only made Star Trek for Dummies version of it, that's all. That he/they made it "accessible" is actually just a myth.