The Borgified Corpse wrote:
I think 40s counts as senior citizens as far as advertisers are concerned.
I wouldn't be surprised.
I'm sure advertisers know that it is almost next to impossible to change the minds of people older than age 40.
Perhaps that's why advertisers are willing to pay more to reach a larger teenager -> young adult demographic, than for older people. (ie. Many young people's minds are not made up yet).
I thought it was because teens and young adults had the most disposable income.