For my first post: a poll.
I, personally, have never understood why people like to read novels about Trek, so, I thought I would post this.
If this poll function is like those on other forums, it will only allows a single answer from each participant. So, please choose the most important factor that compels you to read, instead of or in addition to watching, star trek. [EDIT: Oops. It does allow multiples. Choose away, but please avoid lazy "click every box" answers]
Feel free to elaborate on "Other"