There's a difference between a new approach, and turning your show into a vehicle for commercialism. For example. VOY's "Tsunkatse" was nothing more than an hour long infomercial for the WWE.
Well, such things aren't unprecedented. The first-draft script to TOS's "Assignment: Earth," in which the Enterprise
has gone back in time to 1968 to conduct historical research, opens with a scene of the bridge crew raptly watching an episode of Bonanza
on the main viewscreen. We almost had a Star Trek
episode whose teaser was a blatant cross-promotion with another NBC show. (In fact, given how abruptly the teaser begins, I wonder if maybe the scene was actually shot and then wisely cut out, perhaps when they realized it would have to be cut in syndication anyway due to licensing issues.)