I can vouch for that. I once saw Playmates Trek figures in the toy aisle of a Kroger supermarket, right next to some '90s Power of the Force 2 Star Wars
characters. That was a long time ago but chains like Kroger are known for stocking those kinds of toys on their pegs and shelves. Until not too long ago you could find fairly recent SW figures and those Comic Book series 2-packs at Krogers.