...and a bit more on how HoC is playing out on social media.
The season has the same profile as a big Hollywood movie, a big bump and then a steep drop to a low baseline. But the solution is not to dole out viewing - Netflix has gotten a big PR boost from turning over viewing to users and giving them the power to binge or not, as they see fit - but rather giving customers better social viewing tools, such as a way to have per-episode conversations. If those tools were available thru Netflix, so much the better. It would increase the value of Netflix and make it even harder for viewers to cancel.