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Old February 18 2013, 06:09 PM   #25
Captain Craig
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Location: Nashville,TN
Re: A Good Day to Die Hard (aka DH5): Grade, Review, Discuss---SPOILER

The 4-Day Presidents Day Weekend Estimates have A Good Day to Die Hard placing #1 with an estimated $37.5m domestically.

I personally wanted at least $40m opening(that would've got it into the top 10 Feb openings) so I'm a bit disappointed but FOX must really be cause they were touting $50m. Maybe they just wanted to get into the top 3 Feb openings? Still, for the 5th film in a franchise opening on a Thursday in February it's not all bad.

Since it opened last weekend in a number of international markets the real sweet spot is looking at it's WW to date after 10 days which is $117m. Thus shooting past it's $92m posted production cost. The film is headed for around $275m - 300m WW most likely when it's all over.

Be curious to see what kind of legs the film has. Does WOM help it, it's Cinemascore and RT Audience rating are great, Metacritic and RT Critic not so much. So what wins out in the WOM game?
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