Re: How 'bout this?
He does love red herrings in and misdirection.
For how many months did we think ST09 was going to be primarily a Kirk "destiny" story? His excessive use of Nero's "Jame T. Kirk was a great man, but that was another life." line out of context had us all believe the film was going in a different direction than it actually did.
Yada, yada, yada. Blah, Blah, Blah.