Amazon and Netflix are both chasing the same goal, to have critical mass of a large range of appealing shows so that they are the one choice a customer will make for a streaming service. Netflix is way out in front right now. What they both need is to get more original series that will make a huge splash and make them look like the clear winner over the other guy.
Star Trek i
s the kind of brand they should both be pursuing with gusto. They're already going for big names in deals with Spacey and Fincher and Spielberg and Stephen King. A big name-brand series is the next step.