It did look extremely stupid, but I like Steven Pasquale, and I think he could be a very effective lead with the right story.
As for the big networks, I'm often astonished at how little of an effort they seem to be making in the face of so much vastly superior opposition, so much choice. When film was threatened by television, they staggered for a while, but eventually embraced the changes that needed to be made, and the filmmakers, actors, writers and the like who could bring about those changes in a commercially viable way.
It's not the best comparison, but I do see parallels, and I do wonder if a network like NBC can embrace its own assortment of necessary changes.
I don't think it's about a network adjusting to the reality of the market place. I think it's about a network making poor creative decisions. Look at CBS and ABC, they are doing very well.
Especially CBS. They get a lot of eyeballs watching their shows. They may not be the riskiest creatively, but... they know how to entertain a vast swath of the American population.