It probably wasn't until the success of Star Wars that companies made a concerted effort to keep a unified look for licensed merchandise like today, where you'll have the same package design as the action figures on bedsheets, coloring books, and toothbrushes.
Odd thing about that is a property almost as old like Planet of the Apes
had most, if not all of its merchandising use the official logo, whether it was on model kits, puzzles, trading card packaging, Power Records, View Master reels, rack toys or action figure packaging. Only in a few rare cases (ex. Marvel's comic magazine), did the official logo/title fail to represent the property.