The Borgified Corpse wrote:
As for Firefly, my current theory is that most of Joss Whedon's failures stem from an inability on his part to create a succinct sales pitch for his own work. After all, people tend to love all of his stuff. The difference between his successful & unsuccessful work is that the successful stuff can usually be summed up in one sentence.
Angel-- It's about a vampire who runs his own paranomal private detective agency.
The Avengers-- It's a bunch of superheroes.
Buffy the Vampire Slayer-- It's in the frickin' title!
Firefly - Western in Space, that's what went around and why Firefly was dismissed by so many initially. I really wish the internet archive had a TrekBBS snapsot when Firefly premiered. A lot of people didn't give it a chance based on that.