You know... AVENGERS was also plain stupid, just like TRANSFORMERS, yet it did money and shaped the future of cinema franchises.
I'm sorry, but what? In what way has either movie "shaped the future of cenima franchises?"
The Transformers movies began six years ago and despite the massive amounts of money they somehow pull in are mocked and derided for various reasons. Plus the series is about to be rebooted anyway.
The Avengers may have been unprecedented, in that it is basically based on a handful of seperate standalone movies, I don't see that becoming a trend. Besides, The Avengers was okay, but it's no piece of cinematic art.