I've mostly been a DC guy for quite a while. I've only really started getting back in to Marvel through NOW. I guess their strategy is working.
DC's New52 had the same effect on me. I picked up several DC books starting with the New52, but have since dropped them. I guess DC just isn't very interesting at all to me.
My Marvel pull list has increased almost 75 percent since DC's relaunch...and really this started even before the relaunch happened, but I'm reading at least triple of what I was a couple of years ago.
I thought that the New52 would be a good jumping on point, but it really left me just as confused as I would have been had I just jumped on at any old time.