Movietickets.com conducted a survey of active moviegoers to rank the most effective movie commercials aired during yesterday’s broadcast of the Super Bowl. The survey targeted actual moviegoers to determine which spot cut through the media clutter, and how effective those commercials were at convincing viewers to buy tickets.
The commercial for Iron Man 3 was the most remembered, with 79% saying they remembered seeing the ad during the game followed closely by the commercial for The Fast & Furious 6 (77%). Here is the breakdown in full.
Iron Man 3 – 79%
The Fast & Furious 6 – 77%
Star Trek Into Darkness – 69%
Oz The Great and Powerful – 68%
World War Z – 48%
The commercial is leading to more buzz from the movie. Currently it is the second highest rated Super Bowl XLVII commercial (of all commercials) at the Hulu Ad Zone
. Voters in a poll at Cinemabland
are also ranking the spot as a close second (behind Fast & Furious 6). The sports site Bleacher Report
has ranked Star Trek Into Darkness ad as the best Super Bowl spot of the year, saying "this looks like it will be one of the biggest movies of the summer." Over at Film School Rejects
they rated the spot as one of their "winners" saying how the ad "promises it all in only half a minute." The Guardian
(UK) surmises says that the ad shows "there are hints JJ Abrams Follow-up to his 2009 Trek reboot will build on the success of the first film." However it isn’t all positive buzz – USA Today’s
Survey has the Star Trek spot ranked in the middle of the pack.