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Old February 4 2013, 10:34 PM   #113
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Re: Expecting Trailer?/Super Bowl Trailer is Live Now [SPOILERS] conducted a survey of active moviegoers to rank the most effective movie commercials aired during yesterday’s broadcast of the Super Bowl. The survey targeted actual moviegoers to determine which spot cut through the media clutter, and how effective those commercials were at convincing viewers to buy tickets.

The commercial for Iron Man 3 was the most remembered, with 79% saying they remembered seeing the ad during the game followed closely by the commercial for The Fast & Furious 6 (77%). Here is the breakdown in full.

Iron Man 3 – 79%
The Fast & Furious 6 – 77%
Star Trek Into Darkness – 69%
Oz The Great and Powerful – 68%
World War Z – 48%

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