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Old February 3 2013, 02:09 AM   #45
Solstice
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Re: Is the Playstation 4 About to be announced??

MacLeod wrote: View Post
^I suspect that the console manufactures expect to make a lose on the console itself, and make a profit from the games. The trick is to minimise that lose.

Is there also areas which favour one console over another as a proportion of overall sales.
Selling consoles at a loss, if it is done at all, is generally only expected for the first year or two of the console's lifespan. Beyond that, they do expect there to be a profit on each unit, as the manufacturing becomes more streamlined and components become cheaper.

The PS3 itself began making a profit after 4 years--a bit longer than usual. But I think you can primarily blame that on the initial sluggish sales, and the extra expenses of the proprietary architecture and BR player.
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