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Old February 3 2013, 12:42 AM   #71
Temis the Vorta
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Location: Tatoinne
Re: House of Cards (Netflix)

Yeah, that first episode free ad was all over the place the last few days. I want them to do that with Star Trek or any space opera series, I think it would be a wild success assuming the series is any good.

HoC is doing great on social media.

Netflix Inc.'s strategy of simultaneously releasing all 13 episodes of its new political drama "House of Cards" is generating social media buzz -- with well over 10,000 mentions since the show's debut just after midnight Friday.

"House of Cards" is sparking thousands of mentions every hour, according to analysis by social media research firm Fizziology. About 62% of the remarks are positive, with negative conversation virtually non-existent.
On the internet? isn't that against the law???

"Many in the social conversation around 'House of Cards' are giving progress reports of where they are in the series, like 'I just finished Episode 1,' " Carlson said. "A loud and influential voice in the social space may well lead others to watch in a specific window of time."

Academy Award-winning actor Kevin Spacey stars in "House of Cards" as House Majority Whip Francis Underwood, a snubbed politician bent on revenge. He appears in about 15% of the online discussions.

"People often describe [Spacey] as 'brilliant' and are excited to see him in a Washington role," Carlson said. "However, Spacey takes a backseat to Netflix, which is the real star of the series in social media conversations."

Netflix is mentioned in 38% of online discussions about the series. One in six have taken on the role of advocates, encouraging friends and followers to watch "House of Cards," even after watching just the first episode.

Google searches related to "House of Cards" also have surged in the week leading up to the Feb. 1 series debut.
If this experiment is as successful as it sounds, everyone is going to start copying it, to the extent they can. What I've read about Amazon's original content just isn't up to the same level. They need prestige productions to cut through the clutter.
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