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Old February 1 2013, 06:35 PM   #54
Temis the Vorta
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Re: House of Cards (Netflix)

Now I remembered why I came back to this thread! How Netflix will judge HoC's success.

This is a clever marketing move for the streaming service, which costs $7.99 a month in the U.S. Netflix says this morning that for the month of February it will enable non-subscribers to see the first episode of its first original series, House Of Cards, at this web address. Members can see all 13 episodes of the political drama that stars Kevin Spacey, Robin Wright and Kate Mara beginning today. Investors and analysts will be looking to see how the production affects Netflix’s subscriptions.

...

Execs talked down the likely benefit from House Of Cards. “Some of us are optimistic that it may in fact be substantial, but we really don’t know and we don’t want to count on it until it happens,” CEO Reed Hastings said. Wells added that marketing efforts will be focused on “influencers in big markets.”
Imagine using the same approach for a new Star Trek series.
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