Unnerving, intriguing, hilarious and with enough suspense to keep me watching (now after three episodes).
Having seen only one episode I even made an avatar for the current contest
right here in TV&M!
(Love the visuals; the way the yellow (and green and blue(skies) is used, it transfers the story to some 'magic' parallel universe).
It might not be for the big 'general audience', but didn't they say the same of Twin Peaks and The X-Files???