Are we talking Cheeburger, Cheeburger vs. McDonald's or Trek vs. Wars? Inquiring minds want to know.
I'm all about the burgers.
All of this talk about "souls" boils down to, well, what talk about souls always does: a distraction from what's real. When you run out of actual facts to support your position, start gibbering about "soul," and "essence." Since neither are actual entities that can be defined, you can claim whatever you want.