Star Trek has nothing to be ashamed of. It's a successful, popular series that's been going strong for nearly fifty years now, and inspired a passionate fan following. That's nothing to sneeze at. Most series would be thrilled to be half
as popular as Star Trek is. I'm proud to have been a Trekkie my entire life.
But, when it comes to mass popularity, Star Wars is on a whole other level and always has been, especially where young kids are concerned. That's not a value judgement; it's just a matter of fact. You can buy Yoda bedsheets and lunchboxes at Wal-Mart. He's like Mickey Mouse.