Re: Abrams: Star Wars AND Star Trek
Except he does care if not for any other reason than he's a professional. But beyond that, his name is forever attached, so anyone with half an ounce of common sense knows he has some degree of personal pride involved to ensure it continues to be a success.
Not only that, but his company is still producing the third Trek installment. There's still reputation at stake.
"If I hadn't tried, the cost would have been my soul." - Admiral James T. Kirk, Star Trek III: The Search for Spock