Now I've gotten curious how they're marketing this, because I'm getting all my info on this series here, and not a peep from Netflix itself.
But they're doing a billboard! Whee! For the LA industry crowd:
"We’re also generating a lot of attention in certain cities doing a highly concentrated, large scale promotion to be able to see what the effects of ours to stimulate the creative community awareness and generally build a lot of buzz around those shows," said Hastings.
Translation: Netflix's push into original programming has to be on Hollywood's radar in order to spur more interest from producers and talent that it is a new home for their wares. No doubt big cities where Netflix usage over-indexes will get their share of promotion as well, targeting the "influencer" crowd.
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The article also talks about Netflix using its vaunted algorithms to do targeted marketing, so maybe I'm not seeing anything because I don't watch enough political thrillers? Is anyone seeing Netflix promos for this show?