I get directional continuity and agree it's vital to the narrative. However my quibble was about orientation. In order to keep the fiction going about a planet-like environment, artificial gravity was invented. So unless the ship is a spinner like B5 (which I always imagine the first long-distance transport will be) the orientation is immaterial. You're right there were some shots in Star Trek 09 where the orientation was mixed up and IMO it made it much more 'sci fi' and less aeroplanes in space.