For a film franchise, that would be expected. It is a whole other animal.
Well it must have done something right.
1.>It's the most succesdul film ever at the British Box Office topping Avatar
2.>It was one of last years most succesful film.
As for DW, unless the Beeb is trying to keep things under wrap, a special and a docu-drama on the making of it seem a little light for such a milestone.