I'm thinking they're trying to get the most out of the science fiction buck these days and trying to turn Star Trek fans into Star Wars fans and visa versa.
They want the two fandoms to be interchangeable so both studios get the most out of the sci-fi fans wallets.
You're wrong. Paramount has no interest in using Star Trek
to help Disney make money on Star Wars
, and the Mouse didn't buy Star Wars
with plans to promote Star Trek