I see it as a reboot. If you don't, hey, that's ok. Like I said, they pretty much mucked up the timeline. It could be argued, like the rumored statement that Braga made that the timeline was changed after First Contact, or that the timeline was changed by the time war arc. Some of us go with the flow, and some of us don't. I am one of the latter.
I am far more open to ST '09. It's two hours of mindless adventure wrapped in Star Trek with a bow on the top.